According to The Daily Mail: The coat, which features over one million strands of male chest hair, took a team of fashion designers over 200 hours to create and carries a hefty price tag of £2,499. The coat was commissioned by milk drink for men, Wing Co., as a protest against the widespread ‘manning-down’ of British men, typified by clean-shaven chests and emasculating fashion. SOURCE: THE GLOSS ..I don't know about you, but as for me .... totally GROSS!!! EWWWW!!!!!!!!!........